These business case studies highlight my analytical approach to pricing, consumer behavior, and brand strategy, with direct relevance to retail, merchandising, and buying decisions.

Pricing & Demand Analysis — Global Retail Brand (Starbucks)

Focus Areas

Pricing strategy & price elasticity
Consumer demand trends
Cost structure and revenue implications
Competitive positioning in a global retail market

Why It Matters

This analysis demonstrates my ability to evaluate pricing and demand decisions that directly impact margin, sales performance, and growth within a retail environment.

Brand Strategy & Sustainability — Las Olas Swimwear

Brand Context

Las Olas is a contemporary swimwear brand positioned in the U.S. market with a focus on modern design and environmentally conscious production.

Focus Areas

Brand positioning & competitive landscape
Sustainability as a product and business strategy
Consumer values, trust, and loyalty
Strategic recommendations for long-term growth

Why It Matters

This project demonstrates my ability to evaluate how sustainability and consumer expectations influence product strategy, brand storytelling, and merchandising decisions within the fashion retail space.